Social Media Marketing
What is SMM ?
SMM (Social Media Marketing) services in Digital Marketing uses social Media platforms as gateways to foster a brand, increase the target onlookers, enhance traffic to the site and thereby drive sales. Social media networks on which one spend a good amount of our time are considered important pillars of Social media marketing strategy along with our Search Engine Optimization practices.
why is SMM Amazing?
If you just take a look around, you will notice that a good number of people has their eyes glued to their smart phones or any digital device hovering over the internet especially their social media accounts. SMM is a very effective part of digital marketing that focuses on using only social networking platforms as tools.
Social Media Marketing services focus on delivering creative contents and spread them in various social media gateways like youtube, facebook, linkedin, twitter and so on. These channels have a very high possibility of opening your brand to increase customer reach.
The availability of customer details, interest, locations etc which is deliberately provided by the social media users themselves in various platforms drive the local to international brands to target their specific audience most feasible to buy their products or services.
Monitor your social media performance
You will be eager to know about how social media users talk about your brand once you are done with experimenting all possibilities of Social media marketing ideas. Social media monitoring tools are highly efficient in knowing about the audience reactions and opinions on not only your brand but also your competitors brand . This why monitoring your brands performance is considered a very important aspect of social media marketing services.
You can track hashtags, keywords and comments connected to your brand and understand the users point of view.
These Social Media Monitoring tools offer you a extremely productive data on:
- What percentage of conversion is about you as compared to that of your competitors.
- How they feel about products ie; whether your brand is positively or negatively viewed by them.
- Return on Investments (ROI)- how much your investments are paying off.
- Extensively used Keywords and Hash tags so that you can use them for future boost of your product or services.
- The trending new ideas, talks, memes, performance of different platforms and information on emerging platforms.
The apparent nature of social media sites helps you to stage your visual identity to a vast majority of audiences who are investing a good percentage navigating across these platforms.
more web traffic
Investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
As we all know creating a profile is free for most of the popular platforms and paid promotions are relatively low cost compared to other marketing methods.
Displaying your brand across popular social media platforms increase more the likes, shares and comments on your post the more the possibility the post will attain virality. The more the post is viral the more sales your brand will achieve.