Search engine optimization
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what is SEO?
Search Engine Optimization is the art of improving a website to enhance its visibility when internet users search for their queries of products or services.
This involves the process of optimizing your website to drive organic and free traffic from the search engine results.
The more visible a website is on search engines, the more probability your brand has to capture attention of the users.
Why SEO Matters?
Ranking your website is the key to a successful business. There is a tight vie of companies to capture the top rank in Google and other Search Engine Result Pages(SERP). These Organic search results are outcome of successful strategy designed by a SEO professional which in turn make your brand discoverable and thereby boost traffic to customers honestly interested in your products or services.
While optimizing, SEO strategists focus the following Top factors for ranking on Google:
- High Quality Content
- Mobile First
- Page Experience
- Page Speed
- On page Optimization
- Internal Links
- External Links
For small and medium-sized businesses an SEO specialist position possibly consists of developing a content strategy, cleaning up the website of errors, audit accessibility, create content, or help create content thereby generating more leads and increase profits.
Our Best SEO services are specifically designed to optimize websites for improving visibility on search engines . We have in store a variety strategies to increase the number of visitors to a site thus driving more traffic and in turn sales.
SEO competitor analysis is a powerful tracking methods where you become aware what works best for your competitors, their weakness and their mistakes. You can analyze which keywords, what content and what type of SEO strategies brings success for your competitors and can integrate into your own strategy.
Roles and Responsiblities
- Comprehensive Research to understand the Company’s Profile to customize the best applicable strategy that suits your company’s depiction.
- Optimization- On Page, Off Page and Technical SEO
- Content Management and Evaluation.
- Keyword Research to obtain the perfect keywords that fit your website content inorder to rank your website.
- Building pathways in the form of links to divert audience to the your Brand.
- Website Analysis to implement all possible methods of improvements in terms of website visibility.
- Best SEO services intent to deliver summary of your site performance and keeping you updated with your present ranking status.
SEO targets quality traffic
SEO focus on an inbound marketing strategy rather than traditional outbound strategy
Inbound marketing is much more customer-centric. When customers are already spending time researching your products or services, SEO brings you visible to them
You don’t need to pay for ads in SEO
It is obvious that one has to invest on research and content writing and management unless you are an SEO expert yourselves, but once you have made initial steps and invested then there is no further cost involved to pull traffic to your website.
SEO gets more clicks than PPC
Even though you find PPC ads on top of SERPs studies prove that 71.33% of search results are generated by clicking organic ads below them.
SEO helps PR
Digital PR marketing strategies places your brand In front of the audience whom you wouldn’t be able to reach otherwise. You can place your high quality links on other forums, articles, blogging sites etc and getting your name out there. This will improve ranking of your site for high competitive keywords.
You can move ahead of the competition
Evidently, SEO is the core tool of any marketing strategy.
In fact,61% of digital marketers highly recommended that your online presence in an SERP is the top priority